Dominika Lalik

[Translate to German] Dominika Lalik is the Chief of Qualitative Department of CEM Market & Public Opinion Research Institute.

• She began her professional career in market research 12 years ago in CEM and she has been working in the same company ever since, consequently moving up the ladder from a telephone interviewer till the managerial position.
• Her focus has been on qualitative research almost from the beginning of her work in CEM – she appreciates being in a direct, face-to-face contact with people and getting to know what they really think and why (which is impossible to achieve within qualitative approach).
• Apart from all organizational responsibilities that are connected with her position in the company, she enjoys being a moderator (of individual interviews and group discussions) and an ethnographic researcher. As a straightforward and open-minded person she deals well even with the most difficult respondents, as children and high specialists.
• International environment is a space she feels right at home. Fluent in English, she cooperates with companies and market agencies from abroad on a regular basis.
• Dominika always knew she was a genuine humanist and that she would like to work with people in the future. That is why she chose to study sociology, later on she also decided to complete a second faculty in cultural studies, both on Jagiellonian University in Krakow. As a student she developed strong interest in politics (especially in drivers for people’s political choices and the ways political discourse is being corrupted by politicians) and the phenomenon of differences between Eastern and Western Europeans (and how they are perceived by each other). These issues have become not only the basis of her master’s theses but first of all her real passions she has been cultivating till now.